When seeking a new career or position, even if you have the required qualifications, your resume should express that you are interested; otherwise, don’t apply. Interest is not only shown in cover letters but can emanate from your resume and during your interview.

  • Be specific.
  • Show you did your research and know what you are writing about.
  • Focus on the employer’s needs as opposed to what you want.

Tailor your resume and cover letter to the position you are applying – put forth the effort and opportunity will knock.