We all know that marketing goes a long way and utilizing the internet during your job search with tools like LinkedIn is a great way to market yourself effectively but did you know that the marketing functions and search engine optimization that LinkedIn offers often goes unnoticed?

LinkedIn profiles are used by professionals across the globe, not to mention many companies and recruiters turn to LinkedIn to find candidates for openings and you can use LinkedIn headlines for some major keyword optimizing. LinkedIn gives you 120 characters for your headline- captivate and intrigued your audience right there and get those keywords noticed!

I have seen LinkedIn profiles that display a variety of information including unemployed status or just current positions held. Why? Why not dig a little deeper and use those 120 characters to really emphasize your value, brand and goals? Stop missing out on the great marketing opportunities that LinkedIn has to offer.